Google Adwords Campaigns in Hull & East Yorkshire
Advertising online is rapidly overtaking traditional techniques as the best way to attract new customers to your local business.
Most people who want to find a product or service will do so online using a search engine like Google. When you do a search on Google for a local service, such as “accountant Hull”, you will notice the top results that Google returns have the word “ad” next to them. These companies are using a platform called Google Adwords, a form of pay-per-click advertising, to appear at the top of Google. It could very easily be your company appearing amongst these adverts.
What Is Pay-per-Click Advertising?
The term pay-per-click advertising is pretty self-explanatory, you have an advert for your website appear on Google (either above or below the regular, organic listings) and then you pay an amount every time somebody clicks on this advert, taking them to your website. Pay-per-click advertising is basically a live auction where you select the keywords for which you want your advert to display and then you set your maximum cost per click (the most you are willing to pay for one click) for each keyword. Google arranges the adverts based on who is willing to pay the most for a click (There are a few other factors that affect the order in which the adverts appear but the maximum bid amount is the main driver.) That means, if you are willing to pay a high amount for a click you have the advantage of appearing higher up the page and your advert is more likely to be clicked on. However, it does mean you will be paying more than your competitors when somebody does click on your advert.
Who Can Benefit from Pay-per-Click Advertising?
Pay-per-click advertising is a great option for businesses with a new website that isn’t yet ranking very highly on Google. That’s because it’s a quick way of having your website appear much higher on Google, usually on page one. However it can also be a great option for an established business whose website might already be on page one. By having an additional listing for your website you increase the likelihood of somebody clicking onto your website. Even if you are the number one organic result, it is usually a good idea to use pay-per-click advertising because if you don’t, there will be several paid listings above your website.
How We Can Help
Setting up and running a Google Adwords campaign can be a daunting task to even the most established local businesses. That’s where we come in. We have extensive experience of setting up and running successful Google Adwords campaigns for local Hull businesses, and we can do so for your business at an affordable rate.
How We Work
The first step for us will be to find out which products or services you would like to promote. From this we will research the keywords that your potential customers are searching for. We then help you decide on the best monthly budget for your business depending on how competitive your chosen keywords are and how much work you wish to generate. After deciding on your monthly budget, we will set up and run your campaign, giving you regular feedback on how it is performing.
Don’t hesitate to contact us today for a free, no-obligation quotation.