There are many ways to help Search Engines such as Google to recognise and view changes to your content if you are trying to get your web site regonised in a region such as Hull and East Yorkshire.
Just one of the best ways is to add a blog/news.
Google favours websites whose content has changed recently over websites whose content has remained the same for weeks, months or even years.
One of the best and easiest ways to change and add content is to add a news/blog to your website. To improve your SEO we suggest that your company should be adding blog/items weekly or at least fortnightly. Such blog posts should contain the correct key terms and not be copied. Google knows if they are copied and knows about key terms.
If you would like more information about how to write blog posts like this please do get in touch.