Search engine optimization (SEO) involves creating content that is easily read by search engines in order to receive a higher page ranking in user searches. The term has become a bit of a buzz word with businesses as they try to find an easily measured gauge of their website’s marketing performance. We specialise in ensuring that our customers in Hull and East Yorkshire do rank the highest in searches for products and businesses in our area.
SEO, or Search Engine Optimisation, is a technique for making your web page appear more frequently above others in a list of results from search engines such as Google, Yahoo and Bing.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a users search query.
Search Engine Optimisation (SEO) therefore helps you get more traffic from search engines and then hopefully your website will do the rest.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list, or at least on the first page, as they perceive those to be more relevant to the query.
When employing a company to design your web site or improve the ranking of your business website through Search Engine Optimisation, do ensure that they understand the importance of SEO and have strategies to ensure that your website is search engine optimised.